Bascom & Adams Business Solutions

Phone: (614) 863-1321 | Fax: (614) 863-1207
1209 Hill Road, Suite #259 ~ Pickerington, Ohio 43147

This analysis of what makes great companies great has been hailed everywhere as an instant classic. The authors, James C. Collins and Jerry I. Porras, spent six years in research, and they freely admit that their own preconceptions about business success were devastated by their actual findings--along with the preconceptions of virtually everyone else.

Built to Last identifies 18 "visionary" companies and sets out to determine what's special about them. To get on the list, a company had to be world famous, have a stellar brand image, and be at least 50 years old. We're talking about companies that even a layperson knows to be, well, different: the Disneys, the Wal-Marts, the Mercks.